Charleston Brand Development & Logo Design That Stands Out

Your brand is more than a logo. It’s your voice, your vision, and your first impression. At SmartEdge Marketing, we create visual identities that tell your story and connect with your audience, starting with thoughtful, strategic design.

Brand Development & Logo Design Services

Logo Design & Refinement
Multiple logo design concepts with clean file formats, plus rounds of feedback and refinement to ensure your logo is perfect.

Brand Guidelines
See below

Brand Guidelines

Brand Guidelines outline the visual and messaging elements that define a brand, ensuring consistency across all communications. They serve to protect the brand's identity and maintain its value. Brand Guidelines typically include the information listed below:

  • Vision, Mission, and Values: These foundational elements define the brand's purpose.

  • Brand Voice: The personality and tone of the brand's communication.

  • Logo: Includes primary logos, secondary logos, and icons, along with clear guidelines on usage (size, placement, spacing, etc.). 

  • Color Palette: Specifies 3-4 colors with their Hex codes for websites and digital interfaces, RGB for on-screen display, and CMYK for printing.

  • Typography: Details the font names used for headings, body text, and other elements, including font sizes and spacing. 

  • Imagery: Guidelines for photography, illustrations, and other visual assets. 

  • Iconography: Style and usage guidelines for icons used in the brand's materials. 

By providing a clear and consistent framework for brand representation, your Brand Guidelines help ensure that all brand communications effectively convey the intended message and maintain a strong, cohesive brand identity. 

example brand guidelines mockup one page hex codes typography font imagery

Elevate Your Charleston Brand

From startups to rebrands, we help Charleston businesses craft identities that are professional, polished, and built to scale.