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Branding Logo Design Wellness

Radiant Roots Yoga

Building a complete brand identity for a yoga studio rooted in authenticity, community, and intentional movement.

Client Radiant Roots Yoga
Industry Health & Wellness
Services Branding & Logo Design
Deliverables Logo Suite, Brand Style Guide
Radiant Roots Yoga logo suite — three variations

The Challenge

A Studio With Soul.
No Brand to Reflect It.

Radiant Roots Yoga was built on something real — authentic practice, intentional movement, and a community that believes wellness begins beneath the surface. But without a cohesive brand identity, that depth wasn't showing up visually.

Their existing presence felt generic, disconnected from the warmth and groundedness that defined their studio experience. They needed a brand that felt as considered as their teaching.

  • No cohesive visual identity or logo suite
  • Brand look didn't reflect the studio's ethos or community
  • Inconsistent presentation across platforms
  • No brand style guide to ensure future consistency

The Solution

A Brand as Grounded as Their Practice.

We developed a complete brand identity rooted in nature, growth, and quiet strength. The logo mark — a figure in practice, rising from roots — captures the studio's philosophy in a single image: grounded, radiant, alive.

From there, we built out a full brand system: color palette, typography, tagline, brand voice guidelines, and a comprehensive style guide — everything needed to show up consistently and confidently across every touchpoint.

  • Custom logo suite — primary, reversed, and dark variations
  • Color palette: Myrtle Green, Blush, Sand Dune, Charcoal
  • Typography system: Cormorant Garamond + Lato
  • Tagline and brand voice guidelines
  • Full brand style guide delivered as a PDF
  • All files in web and print-ready formats
Brand System

Color & Typography

Radiant Roots Yoga color palette and typography system
Radiant Roots Yoga tagline and mission statement
The Outcome

A Brand That Feels as Good
as the Practice

3 Logo variations delivered — primary, reversed, and blush — ready for any background
100% Custom — every element built around their specific voice, values, and community
1 Comprehensive brand style guide to ensure consistency across every platform and touchpoint

Brand in the Wild

From Screen to Real Life.

A brand that works everywhere — apparel, merchandise, digital, and beyond.

Radiant Roots Yoga branded shirt mockup Radiant Roots Yoga branded water bottle mockup
Radiant Roots Yoga logo — blush variation

"Our new logo and brand style guide gave us the confidence to show up professionally across every platform. SmartEdge nailed our brand personality."

Jordan M. Radiant Roots Yoga

Ready for a Brand Like This?

Let's build something that reflects who you truly are. Book a free discovery call to get started.

Book Your Free Discovery Call →
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